tati waxman

my portfolio.

my story.

TATI WAXMAN STUDIO

TATI WAXMAN STUDIO ✦



events

EVENT STRATEGY & EXECUTION

Explore the live experiences and brand activations I’ve led from concept to execution.

design

visual strategy, Brand, & product design

From brand logos and event graphics to branded merchandise, all designed by Tati to extend brand identity beyond the screen.

campaign creations

Campaign case studies

Detailed breakdowns of marketing campaigns I shape from strategy and creative concept to execution and impact.

social media work

DIGITAL PRESENCE/SOCIAL STRATEGY

Building cohesive brand identities across social platforms through thoughtful messaging, trend integration, and data-informed content planning.

PRESS

media appearances & public voice

Showcasing podcast hosting, featured interviews, and press coverage that amplify my leadership, creative work, and community impact.

photography

Visual Storytelling & Creative Direction

Capturing moments with purpose — blending aesthetic vision with strategic storytelling.

meet tati.

Tati is a strategic communicator and digital marketing creative passionate about building brands that connect with intention and grow with impact. As a Division I athlete at Fordham University, she brings discipline, resilience, and a results-driven mindset into every professional space she enters.

Her work lives at the intersection of storytelling and strategy. where creativity is informed by data and every campaign has purpose behind it.

From leading marketing, partnerships, and event execution as President of the Health & Wellness Club, to serving as a Marketing & Promotions Intern for Fordham Athletics, Tati has developed a strong foundation in audience engagement and brand alignment.

Professionally, she works as a Lead Digital Strategist and Social Media Manager across lifestyle, wellness, and luxury brands, building content strategies, executing high-impact events, and using analytics tools such as Meta Business Suite and Mailchimp to inform performance-driven decisions.

WHERE I’VE MADE IMPACT

01

JOFFREY BALLET SCHOOL

02

FORDHAM ATHLETICS

THE STYLE THAT BINDS US

03

WHAT ARE PEOPLE SAYING?

WHAT ARE PEOPLE SAYING? ✦


BLUESKYLIVING REALTY

04

POSHPILATESNY

05

FORDHAM WELLNESS

05

testimonialS FROM TALENTED MENTORS OF TATI’S

MARKETING PROFESSOR RECOMMENDATION

NORTHWESTERN UNIVERSITY ALUMNI AND FORDHAM MARKETING PROFESSOR

“ For the past three years, I have had the opportunity to work with a truly outstanding student, Tatianna Waxman.

She is highly intelligent, brilliantly creative, and a determined and insightful problem solver.

Ms. Waxman can simulate and synthesize complex theory and apply it to the nuances and intuitive subtleties of marketing.

She empathizes with the customer's perspective and consistently delivers exceptional value.

As an educator, I have been privileged to contribute to her growth and, as a former senior business executive, see only a bright, successful, and responsible future for her.

Sincerely, Dr. Peter Johnson ”

PAST EMPLOYER RECOMMENDATION

Media Marketing and Paid Advertising Manager at THE JOFFREY BALLET SCHOOL NY

“Tatianna Waxman served as a Social Media Marketing Intern with Joffrey Ballet School during our Summer Intensives in 2024, where she played an integral role in capturing and elevating the energy of our world-renowned programs through photography and videography.

Throughout the summer, Tatianna was nothing short of exceptional. She approached every assignment with professionalism, creativity, and an unwavering work ethic. From documenting daily classes and performances to producing thoughtful interviews that we continue to use in our marketing efforts, her work consistently exceeded expectations. Her eye for storytelling and detail helped authentically showcase the depth, rigor, and artistry of our intensives.

Beyond her technical skills, Tatianna’s communication abilities and positive presence truly set her apart. In a fast-paced environment that demands adaptability and clarity, she remained composed, proactive, and solution-oriented. She was a true light within our department, and her impact is lasting. We still speak about her contributions and look for the qualities she embodied as a standard in the interns we bring on today. We are incredibly grateful for the dedication and excellence she brought to Joffrey Ballet School.”


WANT TO KNOW MORE? let’s chat.

Schedule with tati now. Click here

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Schedule with tati now. Click here -